homepinballmachine| NIO's second brand "Le Tao": The pre-sale price of Le Tao L60 starts at 219,900 yuan and is planned to be launched in September
News summary
NIO launches its second brand, Ledao L60homepinballmachine, expected selling price 21homepinballmachineStarting from.990,000 yuan, it aims to capture the mid-end market and promote large-scale development. It was officially listed in September. With the help of the NIO energy replenishment system, Ledao estimates that the cost of a bicycle will be 10% lower than that of Model Y, and is expected to gain an advantage in the European market.
Newsletter text
NIO Automobile recently launched its second brand, Ledao, aiming to expand market coverage and increase large-scale production capabilities. Ledao brandhomepinballmachineSince the announcement of its first model, the L60, the order volume has far exceeded expectations, showing the market's enthusiastic response to this emerging brand. NIO founder and CEO Li Bin revealed at a communication meeting on May 16 that the pre-sale price of the Lexo L60 is 21homepinballmachineStarting from.990,000 yuan, it is expected that the cost of a bicycle will be 10% lower than that of the benchmark Model Y. At the same time, it is emphasized that Le Tao will not participate in loss-making sales. [The launch of the Ledao brand is part of NIO Automobile's strategic layout and aims to further expand the company's market influence.] Li Bin explained that although NIO has made certain achievements in the high-end market, in order to achieve large-scale production, the company must enter a broader market area. The launch of the Legend brand will enable NIO to leverage existing resources, including supply chains and replenishment facilities, to produce vehicles at a lower cost. Although NIO Automobile achieved revenue growth in 2023, its losses have further expanded, with an adjusted net loss of 18.357 billion yuan for the whole year. Therefore, the launch of the Ledao brand is crucial to improving the gross profit margin of NIO Automobile. Li Bin also revealed that Ledao will become an important part of NIO's strategy to promote internationalization. Its initial research and development was designed in accordance with global needs and is expected to actively enter the global market. Although the Ledao L60 will not be officially launched until September this year, NIO Automobile is already preparing for future large-scale production. NIO co-founder Qin Lihong revealed at the communication meeting that NIO's third brand will be unveiled within a year and is expected to sell for less than 200,000 yuan. In addition, the power replacement model that NIO Automobile adheres to is also regarded as one of its competitive advantages. Li Bin believes that with the emergence of power battery aging problems, the power replacement model will become the key to solving the problem of residual value rate of new energy vehicles. NIO Automobile's power replacement model has recently received support from more domestic car companies. GAC Group (601238) has become the fifth car company to reach power replacement cooperation with NIO after Chang 'an, Geely, Jianghuai and Chery. In addition, NIO has also reached cooperation with Wanneng Group, Anhui Province Transportation Control Group, China Southern Power Grid and other companies to jointly accelerate the construction of power exchange networks. In general, the launch of the Ledao brand is another important layout for NIO Automobile in the new energy vehicle market, and is expected to further enhance the company's market competitiveness and large-scale production capabilities. At the same time, the power replacement model adhered to by NIO Automobile is expected to play an important role in the large-scale development of new energy vehicles.
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