phlbosscom| Brand achievements are recognized! Sunshine Insurance was selected as Brand Finance's "2024 Top 500 Brand Value in China"

Recently, the report "Brand Finance 2024 Top 500 Chinese Brands" (hereinafter referred to as the report) was officially released in Beijing. Among them, Sunshine Insurance, a newly listed insurance company, ranked 170th, with a brand value of US $1.9 billion, making it the sixth traditional direct insurance company on the list in mainland China.

It is reported that Brand Finance is the world's leading brand valuation and consulting firm. The report is based on the annual survey of more than 40 industry brands in China, and the relevant data indicators are calculated based on international accounting standards and ISO10668 and ISO20671 standards.

The report shows that in the past year, Sunshine Insurance has realized with the opportunity of China's economic recovery and increased insurance demand.PhlbosscomStrong income growth. The Group has also actively pursued a customer-centric "New Sunshine Strategy" and has made remarkable achievements in technology research and development, the introduction of artificial intelligence, digital customer base expansion and continuous product innovation.

Judging from the performance data, Sunshine Insurance will achieve a total premium income of 1189 in 2023.Phlbosscom0.1 billion yuan, an increase of 9.3% over the same period last year; the net profit attributable to the shareholders of the parent company was 3.74 billion yuan; the embedded value was 104.06 billion yuan, an increase of 6.4% over the end of last year. It can be seen that the good operation of the main insurance industry and the continuous improvement of business quality have laid a solid foundation for the brand value of Sunshine Insurance.

Last year, Sunshine Insurance comprehensively laid out the new sunshine strategy of "science and technology sunshine, value sunshine, bosom sunshine", centering on the main line of "customer", starting from many fields and ploughing deeply, in order to meet the diversified financial service needs of the people.

For example, to promote customer demand research, creatively launch the product configuration concept of "three insurance policies for a lifetime, five insurance policies and family photos, colorful sunshine" (referred to as "357"). Explain the customer's security needs clearly and easily to the society, and build a product system and supporting value-added service system to meet the needs of the whole life cycle from the perspective of customers' families.

For example, relying on the Sunshine Zhengyan GPT model, we will make every effort to sell robots, service robots and management robots, build a customer-centered intelligent technology platform, and use science and technology to enhance the customer experience.

In addition, Sunshine Insurance also actively undertakes the responsibility of serving the national strategy, supporting the development of the real economy, and practicing love and public welfare, and is determined to do a good job in five major articles: "science and technology finance, green finance, inclusive finance, old-age finance and digital finance". Accurately and forcefully irrigate the steady development of the real economy with financial "living water".

In recent years, brand value has been paid more and more attention by the market, which is not only related to corporate performance, but also a comprehensive manifestation of corporate management philosophy, strategic development, social responsibility and so on. A strong brand can not only help enterprises establish a unique identity in the market, thereby increasing customer loyalty and retention, but also help enterprises gain an advantage in market competition, and gain stronger resilience and better response to risks in different economic cycle fluctuations. At the same time, as a listed company, a strong brand is a valuable intangible asset, which can attract investors' attention and gain market favor.

According to the report, China has successfully jumped to become the world's second largest insurance market in 2024, and has made remarkable progress in many areas, such as life insurance, non-life insurance, health insurance and reinsurance. It can be believed that with the further enhancement of the core competitiveness and brand image of China's insurance enterprises, the long-term sustainable and good growth will be more certain, and the context of high-quality development will be clearer.

[disclaimer] this article only represents the views of a third party and does not represent the position of Hexun. Investors operate accordingly, at their own risk.

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