harrah's100playvideopoker| "520" stimulates the "sweet economy" consumer market to bloom at multiple points

1.2262 trillion yuan

The data of Ai media consultation showHarrah's100playvideopokerFrom 2018 to 2022, the market scale of China's gift economy increased from 800 billion yuan to 1.2262 trillion yuan, showing an increasing trend year by year. It is estimated that the market size of China's gift economy will reach 1.3777 trillion yuan in 2024 and 1.6197 trillion yuan in 2027.

● reporter Wang Shuxiang Lianrun

"judging from past experience, sales of in-store accessories will increase every '520'." A salesperson at the APM store in Dayue City, Xidan, Beijing, told the China Securities News on the 16th that it is expected that store sales will increase by about 10% this year.

Because of the homonym "I love you", May 20 has gradually evolved into an alternative "Valentine's Day" and has become an important day locked by many businesses. Industry insiders said that the "May Day" holiday consumer market performance is not bad, since then, Mother's Day, Nurses' Festival, "520" have arrived, multi-section interaction to add new hot spots to the consumer market.

Product sales are increasing day by day.

"the shape of the shell is beautiful, and it has the meaning of guardianship." Salespeople try on ornaments for a couple at the APM store in Dayue City, Xidan, Beijing on the morning of May 16. "it's almost 520. Let's take a look at the jewelry and prepare it as a holiday gift." Mr. Zhang, the customer who came to buy jewelry, told the reporter.

The salesperson said that in the past week, about 30 per cent of customers came to choose gifts for the "520s", and products with a unit price of about 1500 yuan were the most popular. "over the weekend, Mother's Day led to a significant increase in sales, which is expected to grow by about 10% year-on-year with the arrival of '520'." She added.

Many businesses use "Shangxin" to welcome the arrival of "520". Yang Jie, manager of agete (Akado) in Xidan Dayue City, Beijing, said that this season's new products are very expected by old customers, but also attracted the attention of many new customers, coinciding with the arrival of "520s", and the sales of ring products have been increasing day by day.

Work together to expand the "romantic economy", naturally without a variety of promotional and experiential activities. The reporter noticed that many large merchants took the "520" as an opportunity to carry out promotional activities. For example, Beijing Jun Tai Department Store launched time-limited products with a single consumption of 1000 for 100 and 2000 for 200. China Free Group launched trend Brand week activities in cdf Sanya International duty-free city, cdf Haikou international duty-free city, some brands launched to store free harvest bouquets, shopping to enjoy star hotel afternoon tea, brand limited companion gifts and other activities.

E-commerce platform is ready to go.

In addition to offline promotions, there are also a number of "520" activities online.

JD.com 's "520th" gift season was fully launched on May 13th. During the event, not only can you enjoy 50% discount across stores, but also have exclusive benefits such as 520% for brand shopping cards and 1314 for 1000, and specially launch the transfer function. Let more consumers enjoy the atmosphere of "520" treatment easily. On the 16th, JD.com instant retail business fully upgraded and launched JD.com second send, which will create "520 who know you best in history" multiple welfare activities. At 13:14 on May 19, JD.com will launch the "MBTI Personality Test 520 Gift Zone" for the first time, combining with the type of MBTI to accurately recommend 520 gifts for users.

Douyin e-commerce also launched the "520 good Gift season" on the 15th. During the event, the platform will also launch a 15% discount and add premium items on the value-for-money channel at 8 o'clock every night to meet the diversified gift needs of consumers.

Not only the e-commerce platform is full of "love", the central bank and the Imperial Palace also show a unique "national tide romance".

Heart to heart, perfect, endless. The central bank's "520" commemorative coin with romantic auspicious words arrived as expected. Recently, the people's Bank of China announced that it is scheduled to issue a set of 2024 auspicious cultural gold and silver commemorative coins on May 20. There are a total of 8 commemorative coins, including 3 gold coins, 4 silver coins and 1 gold and silver bimetal coin, all of which are legal tender of the people's Republic of China. The Palace Museum has also once again partnered with the China Construction Bank to release the sixth season of the Forbidden City Ruiju jewelry during the "520" period.

Step up efforts to promote consumption

Recently, many places have also taken the "520" as an opportunity to stimulate consumption by issuing consumption vouchers and holding activities.

Chengdu will hold "520" Chengdu Life season activities from May to June, which will create a "520" Chengdu Life offline activity, and launch five kinds of theme activities synchronously. At the same time, various districts (cities) and counties of Chengdu will also carry out more than 20 consumption promotion activities according to the consumption formats and category advantages of the areas under their jurisdiction, and share the mid-year consumption boom throughout the city.

The consumer goods trade-in campaign in Guangdong Province and the "Home 520" shopping season (promoting consumption in summer), focusing on key areas such as cars, home appliances, home furnishings, kitchens and sanitation, and holding various and colorful consumption promotion activities, with the theme of "'old' for new consumption" as the theme, the first round of Guangdong finance will arrange 3.Harrah's100playvideopoker70 million yuan in financial support.

Industry insiders say that in recent years, the emotional expression of "520" is no longer limited to couples, but extends to family, friends and other broader areas. According to data from Ai Media Consulting, the market size of China's gift economy industry has increased from 800 billion yuan to 1.2262 trillion yuan from 2018 to 2022, which is expected to reach 1.3777 trillion yuan in 2024 and 1.6197 trillion yuan in 2027.

"just after the May Day holiday, multi-section interaction has created a new hot spot of consumption." Experts said that with the support and promotion of a series of policies, China's consumer industry is showing a warming trend, and consumers are optimistic about the economic outlook as the national economy continues to improve in the future. as a result, the holiday economy has become a hot area that businesses are trying to grasp.

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