reelsharky3| Dragon Boat Festival and summer tourism boom is approaching, various localities will take multiple measures to increase the supply of high-quality products

Our reporter Xie Ruolin

Trainee reporter Zhang Xiyi Mao Yirong

As train tickets for Dragon Boat Festival short holiday have been sold one after another in recent daysReelsharky3The tourism market entered the warm-up period of short holiday again. Data disclosed by several platforms show that the cultural travel market during this year's Dragon Boat Festival holiday is expected. At the same time, many consumers have prepared summer travel plans in advance and booked related tourism products. Experts interviewed believe that the hot situation of China's literature and travel market is expected to continue in the summer.

The tourism market will still be hot.

"since the beginning of this year, people have a strong desire to travel, whether it is the Spring Festival, the Qingming Festival or the May Day holiday. It can be predicted that the tourism market during the Dragon Boat Festival holiday will continue to be hot. " Fu Yifu, a senior researcher at the Xingtu Institute of Finance, told the Securities Daily.

Yuan Shuai, executive vice president of the Agricultural Tourism Industry Revitalization Research Institute of the China Urban Development Research Institute, also believes that the trend of domestic tourism will continue during the Dragon Boat Festival holiday and summer holidays. At the same time, people's travel will develop in the direction of intelligence and quality, and realize one-stop services such as ticket booking, accommodation booking and traffic inquiry through App, online platform and other channels to improve the convenience and comfort of travel.

Data disclosed by a number of platforms also show that the Dragon Boat Festival holiday and summer travel market will continue to be hot.

With regard to the Dragon Boat Festival holiday, the "2024 Dragon Boat Festival Holiday accommodation booking trend report" released on May 24 shows that so far, Dragon Boat Festival holiday accommodation orders have increased by 76% compared with the same period last year, while rural accommodation orders have increased by 116% year on year.

In terms of summer vacation, Meituan data show that from May 1 to May 23, the number of summer travel bookings (including tickets, accommodation, transportation, etc.) increased by 63% compared with the same period last year.

In addition, judging from the booking of train tickets to where to go, the Dragon Boat Festival holiday is still dominated by peripheral tours and short trips. The two-hour high-speed rail circle is still the main destination for passengers.

Fu Yifu said that the cultural travel market in small and medium-sized cities is likely to be hot during the Dragon Boat Festival holiday. Recent tourism market performance shows that the number of tourists and tourism income in small and medium-sized cities are growing faster than those in big cities, reflecting the preference of many consumers to seek cost-effective travel during the holidays. It is expected that some consumers will prefer small and medium-sized cities during the Dragon Boat Festival holiday.

Enrich the supply of tourism market

With the arrival of the Dragon Boat Festival holiday and summer tourism boom, various localities are also actively developing the cultural and tourism industry, increasing the supply of high-quality tourism products, and holding promotion meetings, cultural and tourism activities and other ways to attract more tourists and promote the local cultural and tourism market to heat up.

For example, recently, the Department of Culture and Tourism of Shandong Province held promotion meetings in Shanxi, Qinghai and other places to release summer-themed products, promote summer culture and tourism resources, and fully demonstrate the charm of "hospitable Shandong". At the summer cultural tourism promotion and investment promotion meeting of "colorful Guizhou" held in Tianjin, the Guizhou Provincial Department of Culture and Tourism issued preferential policies for tourism to Guizhou, including ticket-free discount for scenic spots and "one-ticket multi-day use system". Start the summer tourism season in Guizhou.

At the same time, in order to carry out in-depth actions to improve the quality of tourism services, various localities actively promote the special rectification work of operating travel agencies without permission and "unreasonable low-price tours", and establish a regular evaluation mechanism for undercover visits.

The interviewed experts believe that with the Dragon Boat Festival holiday and summer tourism market about to open, it has become a compulsory course for local cultural and tourism departments to further optimize the cultural and tourism consumption environment and meet the diversified and high-quality tourism needs of the people.

Hong Yong, an expert at the China Fusion 50-person Forum think tank, told Securities Daily that it is suggested that various localities introduce more consumption stimulus policies, such as tourism subsidies, reduced or reduced scenic spot tickets, and issuance of travel coupons, to stimulate people's willingness to travel.

Yuan Shuai said that various localities can introduce relevant policies to encourage tourism enterprises to carry out innovation and product development, provide financial support and tax incentives, and support tourism enterprises to develop tourism products and cultural activities with local characteristics. enrich the supply of the tourism market. At the same time, improve the tourism complaint handling mechanism, timely solve the problems and disputes encountered by tourists in the process of tourism, and protect the legitimate rights and interests of tourists.

"in view of the current trend of upgrading consumption, all localities should actively design and package distinctive and attractive tourism products and routes, accompanied by intimate and high-quality services." Fu Yifu said that various localities can further carry forward their resource advantages and dig deeply into the natural scenery, cultural charm and customs of different regions.Reelsharky3Innovate the way of culture and tourism integration, strengthen the construction of cultural scenes, introduce new cultural elements, and actively build local tourism brands.

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